Androgynous Model Andrej Pejic Lands Beauty Contract for Gaultier's new Men's Fragrance, Kokorico

Summary: Jean Paul Gaultier signed androgynous model Andrej Pejic for a beauty contract. Pejic, who has modeled menswear and women's clothing, will be the face of Kokorico, the Gaultier's new men's Fragrance. Kokoriko debuted with the masculine Jon Kortajarena.

Jean Paul Gaultier by Editerna via Flickr

Andrej Pejic has become the face of Jean Paul Gaultier's new fragrance for men, Kokoriko -- a Paris shoot by British photographer Mathew Stone kicks off the new campaign for the fragrance, according to "New York Magazine." The new ad campaign features the striking, androgynous model. Pejic's long blonde hair, delicate face, sultry eyes and androgynous figure work well for both male and female high fashion looks, giving Pejikc a special advantage in runway and ad campaigns. Pejic created a stir when he modeled a Gaultier wedding gown in the designer's spring 2011 couture show,  "New York Magazine" reported. The bride role in a fashion show is a coveted honor.


Pejic also created waves with a push-up bra ad campaign. Posed in clinging knit dresses, the sexy photos of Pejic offered convincing proof that the Hema Mega push-up bra adds two cup sizes, Fashionista reported. Although there have been crass comments, Pejic has a global following. Designers have been savvy enough to recognize this striking model's versatility.

 
Image courtesy of Fashionista

The new Gaultier fragrance's initial campaign starred the masculine Jon Kortajarena. Pejik's gender-bending beauty creates a different image for the new fragrance. This is the first new men's fragrance by Jean Paul Gaultier in 16 years, according to "The Gloss."

Perfume Kokoriko by Jean Paul Gaultier comes in several products, including a chic spray-on eau de toilette -- men's cologne, in American terms. These designer men's fragrances are available directly from the official Jean Paul Gaultier website. The site describes this men's perfume as an aphrodisiac with raw cocoa beans, fig leaf and wood. The packaging for the fragrance continues the emphasis on eroticism: from the front the shiny black bottle with red lettering is a sleek face profile. From the side view, the bottle shows a suggestive male physique.

The eau de toilette comes in choice of a 50 ML or 100 ML spray bottle and a 100 ML aftershave lotion. Other Kokoriko products include an alcohol-free deodorant stick, perfumed shower gel, eau de toilette shower gel and a soothing after-shave shower gel, creating the possibility of giving a set as gift. This also allows a man to have his products match each other in scent, rather than clash.

Gaultier introduced the new fragrance in France. It will be interesting to see how the Andrej Pejic campaign and Kokoriko's openly sexy packaging goes over with the American market.

Reference:

New York Magazine: Andrej Pejic Got a Beauty Contract with Gaultier

Fashionista: Andrej Pejic Lands Major Women's Lingerie Campaign, Models a 'Mega Push-up Bra'